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Sprintexx Ad-Tech: Uniting Data with Creative Precision
Backed by Janus Koncepts Advertising, Sprintexx Advertising Technology revolutionises modern advertising. In the current high-velocity digital world, advertising is beyond mere reach; it’s about connecting with precision. Brands now require accurate targeting, real-time insights, and accelerated performance. This is where Sprintexx steps in.
As the innovative ad-tech division of Janus Koncepts Advertising, Sprintexx integrates cutting-edge technology and strategic marketing expertise to deliver advertising that is smart, measurable, and performance-driven.
At the helm is industry expert Mr. Jai Sognai, a veteran with 30 years of digital experience, whose leadership has guided Janus Koncepts into a reputed force in integrated marketing for more than 20 years. Sprintexx embodies his next big leap—creating a single ecosystem of brand strategy and modern ad-tech.
Why Sprintexx Ad-Tech Stands Apart
Sprintexx is a 360° advertising partner, managing everything from initial awareness to customer lifetime value. What sets us apart is our ability to integrate:
? Actionable Data Intelligence
? Real-time Optimization
? AI-powered Audience Targeting
? Brand-Centric Creative Development
? Omnichannel Media Activation
This combination allows brands not just to be seen, but to be remembered—and acted upon.
Sprintexx Omnichannel Framework: From Awareness to Action
1. Brand Awareness & Positioning
We use creative brand storytelling to build awareness, trust, and resonance—ensuring enduring brand equity.
2. Precision Performance Marketing
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All optimised to maximise ROI and reduce cost per result.
3. AI-Powered Advertising Infrastructure
Sprintexx is a insight-led platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—connecting intelligently across their digital journey.
4. Social Engagement Marketing
Impactful engagement through creators and communities on:
? YouTube
? Emerging platforms
We combine trust with engagement to drive community-driven performance.
5. CTV & Streaming Media Advertising
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, expanding reach to connected households nationwide.
6. Content-First Creative
Every strong brand is built on strong storytelling. We craft immersive, narrative-driven content designed to inspire audiences and strengthen recall.
7. Dynamic Creative Optimization (DCO)
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to measurable campaign growth.
Sprintexx’s Core Strengths
? India’s Largest Deterministic Audience Dataset
Access through partnerships with RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.
? Expansive Digital Reach
While walled-garden platforms wait for users, Sprintexx engages beyond platform boundaries across the open internet—maximising coverage and visibility.
? TV and Device Inventory Access
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme
? Cross-Media Audience Activation
We apply intelligence across internal, external, or third-party media—offering complete flexibility.
? In-house Demand-Side Platform
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting
? Machine-Learning Audience Modelling
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns
? Open Tracking System
We support all third-party trackers—guaranteeing transparency and reliability.
Why Businesses Partner with Sprintexx
Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Sprintexx Ad-Tech India Creative Innovation
Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value
And above all, our commitment to clarity, performance, and measurable business impact.
Visionary Leadership at Sprintexx
Mr. Jai Sognai, with more than 30 years of marketing mastery, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding
His vision ensures Sprintexx stays future-ready in the rapidly evolving digital ecosystem.
Built for the Future of Advertising
Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI
As audience behaviours and technologies change, Sprintexx champions transparency and precision marketing.
Conclusion: The Smartest Way to Advertise Today
Whether your goal is boosting brand awareness, generating leads, driving conversions, or scaling nationwide impact—Sprintexx Ad-Tech is your partner for data-driven, future-ready advertising.
Sprintexx Ad-Tech — Powered by Janus Koncepts.
Where Data Inspires Intelligence.
Where Creative Thinking Fuels Impact.
Where Technology Drives Growth.